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4.4.08
How creative can corporatism go?

(as posted by iludiumphosdex @ 00:57 UTC on 4.4.08)

UNTIL THE FASCISTI UNDER BENITO MUSSOLINI MADE THE CONCEPT UNFASHIONABLE IN MORE ENLIGHTENED EYES, employers saw corporatism as the cheapest and most cheerful way to keep their employees satisfied enough to discourage their joining labour unions as were seen to be "Communistic" or otherwise "Communist-influenced."

And 21st-century employers would love nothing better than to find ways cheap and cheerful to not only keep labour costs down, but also--you guessed it--pacify their employees (especially such hired under workfare and similar targeted schemes) enough to discourage union membership.

For ideas and inspiration, they need look no further than the following (howbeit highly incredible, as per usual) recent edition of "WaiWai" from Japan's Mainichi Daily News:

From bonuses for marrying a co-worker and days off to mope following a relationship bust-up, to time off for bargain sales and pay rises decided literally by the roll of a dice, some Japanese companies will do just about anything to make sure they keep their employees happy and motivated, according to Shukan Post (3/28).

The Japan General Estate Co. created waves earlier this month when it announced it would give managers an allowance of up to ¥300,000 a month to foster good relations with people working underneath them.

But there are plenty of other companies across the country that have been offering out-of-the-box incentives to spark worker motivation and satisfaction, in the hope it will reap corporate benefits.

Foodstuffs manufacturer Nihon Shoken's Co-Worker Marriage Happy Allowance is a case in point. Whenever co-workers marry, they are entitled to claim a ¥1,000 a month bonus apiece.

"We pride ourselves on the family atmosphere of the company, and decided to reward people who fill the place with real families," a spokesman tells Shukan Post. "If there are a lot of marriages between co-workers, we're confident that will inspire their parents and relatives to become fans of our products."

Recruit Agent, an employment agency, offers its employees a once-yearly ¥100,000 cash bonus if they agree to take off at least four days in a row to go on a holiday. It also pays a ¥250,000 bonus to any worker that meets a target set for them, although conditions apply for this payment to be made.

"They must agree to go on a trip with at least four other people from the company and stay more than one night," a spokesman says. "We want to try and encourage communication amongst staff."

Marketing firm Hime & Co., meanwhile, gives its employees half-day holidays if they want to go to a bargain sale and full days off if they're dumped in a relationship.

"We're a company that only employs women. When someone's relationship ends, work is the last thing on their mind and if some people quit over a break-up, it can cause large losses for the company, so we started this plan in 2005," Hime & Co. President Miki Hiradate tells Shukan Post, noting that none of her employees have yet taken advantage of the offer.

Some said veterinary equipment maker Kyoritsu Seiyaku Corp. was barking mad when it started offering a pet allowance to employees who own cats or dogs, but the company doggedly stuck to its guns.

"One of our company philosophies is to strive for the creation of an environment where humans and animals can live in harmony. We want our employees to live with animals and show society that our company lives by what it believes in," a spokesman says. "We want wider society to know what our company is doing."

Internet service company Kayac, meanwhile, decided a decade ago to end petty rivalries among employees by determining annual pay rises according to the roll of a dice.

"We give rises of anywhere from 1 percent to 6 percent depending on the number an employee rolls on a dice. Someone earning a monthly wage of ¥400,000, for example, could get a raise of as much as ¥240,000," a spokesman tells the weekly. "We were sick of employees bickering over things like bonuses and rises, so came up with the idea of deciding them as though we were playing a game."

And Hosei University sociology Prof. Seiichiro Hayakawa says we can expect more oddball offers from companies in the future.

"Improving employee welfare raises motivation and satisfaction, as well as gives the company a better corporate image," Hayakawa tells Shukan Post. "We're still in a situation where most people still only take less than half the time off they are entitled to, though I can see growing numbers of women making effective use of maternity leave. I'd imagine more companies will continue coming up with ideas to get employees to use up their vacation time."

(But then again, I can't make any guarantees or warranties that such creative forms of corporatism will be enough to remove the Fascistic taint which corporatism was reduced to thanks to Il Duce.)



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